The Daily Routine of Yuka — a person with Nomophobia

Morning: WeChat and Red, recharge my battery for the day

The first thing I wake up every morning is to check my cellphone. Most Chinese people install a chatting app named WeChat on their cellphones, so do I. This is the most popular chatting app in China. No matter work or personal life, everyone needs it to connect with others. Due to the time lag, I always receive messages at the night from my parents and friends in China. Therefore, WeChat is the first app that I open every day. Besides conversations, WeChat also includes other social functions, like sharing your photos, videos, and links on “Moments” inside it. I watch them every day, which makes me feel closer to my parents and my friend, to see what they are doing. The micro-moment for me is that I want to communicate with people.

The logo of WeChat
The logo of RED

Afternoon: MS Teams and WhatsApp, time to do necessary things

Generally speaking, I am at my most clear-headed in the afternoon of each day. And this is also when I usually have my classes. During this period, I open the MS Team the most. Sometimes it is used for online session, and sometimes for working or group meeting. Also, I need to check some announcement and files used in courses. Another useful tool for me is WhatsApp, I can communicate with most of my classmates here, and we can share information and discuss our group projects on it. Why do I use them? That’s because I want to work with high efficiency.

Evening: YouTube, a reward for my hardworking

I always choose evenings to watch various videos on YouTube. They might be TV shows, might be videos uploaded by my favorite YouTubers. The night is a time of complete relaxation for me. I have done all the things that I had to do during the day. Next I will open YouTube on my phone and enjoy every minute of watching videos as a reward for myself. I want to watch interesting things happening in the world.

Not all good user experience…

The cellphone is indeed very much like a part of your body — most of the time it is functioning properly and performing its duties. But there are times when it has little problems that make your experience not so pleasant and can even cause you some trouble. As a nomophobia person, I don’t spend every moment with my phone happy, sometimes it makes me angry (really like my boyfriend!).

The marketer Yuka wants to say…

Bad user experience is not limited to this when using cell phones. There are certainly many other situations that occur. As a marketer, I think understanding users’ purpose is very essential. Do users need to backup the data? How do they reload the data? What are the most effective and comfortable ways for them to do it? How do the apps protect users’ information and privacy? There are so many questions. Understanding the intent of your target audience is always necessary. And now almost all marketers are also cellphone users — whether they are addicted to it or not. By switching the position of marketers and users, the difference in usage experience will be more obvious.



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Ruohan's Life

Ruohan's Life

Student/Freelencer/Love animation and video games